Webinar

Webinar: Simple ways to raise your profile – a PR guide for the cultural and creative sectors

Simple, effective ways to raise awareness, build your profile, tell your story more effectively and secure valuable media coverage.

About this webinar

This free 45-minute webinar shares some simple, effective ways to raise awareness, build your profile, tell your story more effectively and secure valuable media coverage. Presented by specialist consultancy Riot Communications, it covers the fundamentals of PR, sharing practical advice and achievable tactics that can be put into action straight away, regardless of budget.

Whether you’re promoting an event, exhibition, project or programme, you’ll find useful tips, tools and ideas to help tell your story more effectively.

The session covers:

  • Finding your story
  • What makes news
  • Local press, listings and creators
  • Press release basics
  • Working with ambassadors and partners
  • Making the most of your events and projects
  • Easy PR wins

About the presenters

Caitlin Allen, Managing Director, and Kate Stote, Associate Director, at Riot Communications have extensive experience delivering PR campaigns across the arts, culture and charity sectors.

Riot Communications is an award-winning PR and communications agency specialising in arts, culture and entertainment. The agency works with clients such as Aardman Animations, the Royal Edinburgh Military Tattoo, the Science Museum Group and Young V&A. For more information, visit www.riotcommunications.com.

The webinar is introduced by Fran Sanderson, CEO of Figurative.

Available resources

The recording is available to view above, and you can also download the presentation slides and transcript.

Related Resources

Find out more about this topic.

Webinar

A webinar explaining the changes and new financial reporting requirements for UK charities in 2026.

Webinar

A webinar exploring how socially driven organisations might adopt a more entrepreneurial mindset – such as leveraging impact investment such as repayable finance.

Webinar

A practical webinar exploring the use of AI in the creative and cultural sector and the funding opportunities available. Presentation, discussion and Q&A with representatives from ACE, Innovate UK Business Connect and Jesse James Agency.

Webinar

A practical webinar exploring organisational collaboration models from informal alliances to full mergers. Presentation, discussion and Q&A with representatives Eastside People, Diverse City and Apples and Snakes.

You Might Also Be Interested In

A brief introduction to our investment process.

Explore our portfolio to learn how our investments, programmes and services support cultural and creative organisations of all types.

We believe in the potential of cultural and creative organisations to benefit society, and connect them with the people, funds and resources they need to succeed.

Browse answers to common questions about our investment, innovation and impact programmes.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.