Arts for Impact – a matched funding opportunity

Arts for Impact is a match funding campaign developed in partnership with Big Give to support arts and culture organisations making a transformational difference in their communities. The inaugural campaign ran in March 2024 and raised £2.85m for 238 arts charities, and the 2025 campaign raised over £2.7m for 286 organisations.

More about the campaign

The inaugural Arts for Impact match funding campaign was held in March 2024. A partnership between New Philanthropy for Arts & Culture (NPAC; now part of Figurative) and Big Give, the campaign supports arts and culture charities working to deliver societal impact across the UK, with the public’s generosity multiplied through the scheme. Donations to the participating charities are doubled by Big Give’s Arts for Impact match fund, which is supported generous ‘champions’, typically philanthropists, foundations or companies.

Over the seven days of the Arts for Impact challenge in 2024, £2.85m was raised for 238 arts and culture charities across the UK. We are looking to increase this amount to £3m in 2025.

The 2024 campaign saw:

• £1.3m match funding available from 26 funders and philanthropists
• £2.85m raised for 238 arts and culture charities
• 66% of charities supported had an annual income of less than £1m
• 12,386 donations from members of the public
• 56% of donations were from new supporters
• 76% of funding went to fund activities outside London

To find out more about the inaugural campaign, read our case study.

How to apply

The Arts for Impact Campaign 2025 is now closed. Sign up to our newsletter for updates about future Arts for Impact campaigns.

If you would like to get involved as a funder, please contact champions@biggive.org.